The Owner Ship

Loyalty. Engagement. Evangelism.

Brands work hard to engender these emotions in their customers.

It starts with an incredible product, supported by exceptional interactions at every touch point.

Rewards and discount programs can add some sugar on top and motivate behavior.

But at ChickenDragon we're taking it one step further by offering all our customers real ownership in our company - and we're not publicly traded.

How does this work?

We're using a cool platform called Awsm and a legal framework they created to set up our own "collective". We have allocated some of our equity to be managed by this collective, and awarded to all our customers each time they buy our product, when they sign up for a subscription, and when they refer their friends and family.

We want to share the love with everyone that contributes to our success.

A key aspect of the model is that it rewards the early and most evangelical fans with more ownership than the late comers. Ownership points are multiplied and grow more rapidly for the customers who join our Owner's Club first, and consistently refer friends and family to our product.

Join the club! It's free and easy. You have to be invited by an existing member. Once in, you'll have your own invite code to invite others into the club, and with every purchase they make you'll multiply your ownership points.

Get on board the Owner Ship!